Preventing contact form spam
Their underhand methods explained
Spammers will use common SEO terms to make it look like they have something to offer but, when pushed, they really try to cover their lack of knowledge with more technical jargon to ‘blind’ the customer. Recruiting one of these companies to do your SEO work is a big mistake and we often pick up the pieces of poorly run campaigns which cost the client more money to put right.
Most of these ‘companies’ just throw lots of links to your website from very dodgy sources and these can get it quickly de-ranked in the search engines for attempted manipulation of the results. Some of them even run off with your money, never to be seen again, unless under a new name with more false promises.
In contrast, our link-building methods are natural and allow your website to grow over time with no damage to reputation or rank. And to answer common questions from our clients, yes, we monitor Google Webmaster Tools, we monitor website analytics and look for keyword trends and patterns and much more besides. We do every legitimate search engine optimization technique that the email spammers say they’ll do but actually don’t do very well.
How to find out if an SEO company is real?
- Has the company got a registered business address?
- Do they have a UK company number?
- Does the company have verifiable client testimonials?
- Does the company have any websites they can show you that rank for difficult or competitive search terms?
- Can you hear call-centre noise if you actually speak on the telephone with them (many work in call centres by day and spam websites by night)?
- Are your questions answered in plain English or are you given more technical jargon as a response?
- Did you contact them or did they contact you?
- Is their email address a free one, eg Gmail, Live, GMX etc.?
- Are there spelling and grammar mistakes in their email and would you want them creating content on your behalf?
- Do they have a website that doesn’t look like a generic, unfinished template (if they have one at all)?
While not an exhaustive list, this has hopefully made you more aware of what to look for and the potential hazards of recruiting an unknown and unaccountable company to drive your business presence on the web. You have been warned…